In keeping with my revolt against ugly data, we’re going to be turning our attention this time to how to make data visual. If you missed Part 1 of my Making Data Sexy series, I covered cool tips for formatting data in ... [Read More]
Making Data Sexy — Excel Formatting 101
**This is the first post in our "Making Data Sexy" series. For Part 2, visit 7 Excel Charts You Should Use Daily.** My tagline is, “I make data sexy.” And with good reason. For the same reason this ginger baby seal ... [Read More]
Build Your Own Search Engine — Golden Corral Style
Ever watch people (we'll just call them food enthusiasts) at Golden Corral pile up their plates and go back multiple rounds? Or, if you're like me, ever piled up your plate at an all-you-cat-eat buffet like it's sure to be ... [Read More]
How to Search Any Site Right from Your Address Bar
Hi, my name is Annie, and I’m a searchaholic. No, seriously. I don't read; I search. I don’t browse; I search. I don't scan; I search. I don't even shop (wherever humanly possible). You guessed it ... I search. I ... [Read More]
Laser Focusing Your Competitive Analysis with Google Analytics and Webmaster Tools
Continuing with my series on using webmaster tool data in your SEO research, one task I do on a regular basis is evaluate keyword performance and leverage that data toward a comprehensive competitive analysis on the keyword ... [Read More]
How to Combine Your Top Pages Data Into Excel for Panda Investigation
Since the attack of the dreaded Panda, everyone has been consumed with how to identify their top- (and worst-) performing pages. Adam Audette identified five strategies to ward off rabid Panda rage — one of which was to ... [Read More]
99 Comparison Points Between Google and Bing Webmaster Tools
I spend a lot of time in data. One of my favorite things to do is what I call forensic data diving. It's where you start with a business problem or conundrum and find the right data for the job to get to the core issues and ... [Read More]
Fallout Report: SiteCatalyst’s Most Powerful Feature
I have to admit — I’m not the biggest fan of Omniture’s SiteCatalyst. For its price, I’ve found most clients’ implementations are suboptimal, making it difficult to impossible to get the data that’s easy to cull ... [Read More]
The Power of Dashboards in Google Analytics
I've heard quite a bit from clients that it's hard to keep on top of their reporting. And I can definitely empathize. It's hard to get into a groove of checking your reports the way you should. And any technology — whether ... [Read More]
Regex As Seen Out in the Wild
In response to my last post, Regular Expressions – Don’t Use Google Analytics Without Them, a few regex neophytes asked if I would expound more on how you actually use regular expressions in Google Analytics. There's ... [Read More]




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