The BlueGlass family wishes you and yours the happiest of holidays and a very happy New Year! For all of us here, 2012 has been an incredible year, and we know 2013 is going to be even more remarkable. We look forward to sharing yet another great year with all of you!
![The Physics of Santa [Infographic]](http://www.blueglass.com/wordpress/wp-content/themes/blueglass-2012/library/images/nothing.gif "The Physics of Santa [Infographic]")
The Physics of Santa [Infographic]
Have you ever wondered how fast Santa really has to travel in order to deliver gifts to every child on earth? Inspired by an article on Popsci, we’ve created this infographic revealing the speed with which Santa would have to travel in order to deliver gifts to 200 million children around the world within 24…
4 Ways to Leverage Your PPC Data Beyond the Point of Conversion
I won’t lie — I never liked mathematics when I was in school. Okay, I really hated math. Yet somehow, I chose to work in what I believe to be the most data-driven form of marketing: pay-per-click (PPC). According to Google, a whopping 89% of consumers research products online, and 67% of Internet users have…
Who’s Speaking at BlueGlassX LA 2013?
We’re still reeling with excitement from BlueGlassX 2012 in Tampa two weeks ago, but that hasn’t slowed down our planning for BlueGlassX LA. If you missed the big announcement a few weeks ago, the next eXperience is taking place on May 21st and 22nd, 2013 in Los Angeles, CA. All of our 33 speakers have…
95 Tweetable Takeaways from BlueGlassX
I spent last week in Tampa at BlueGlassX. Upon returning from BlueGlass LA earlier this year, I said it was the best conference I’d ever been to, so I knew what to expect this time. BlueGlass LA was not only a great learning experience, but also was a pivotal point for me in deciding to join BlueGlass.…
How Big Brands Go Viral: An Interview with Tom Markham
In my last post, I provided a guide to social integration, explaining its importance to maintaining relevant messaging that will gain attention. I shared my favorite interactive campaign at the moment–Grey Poupon’s Society of Good Taste (SOGT). [If you missed it, there’s a great overview of the campaign on Mashable]. And in case you were…
The Big BlueGlassX Recap (Through the Eyes of a First-Timer)
I’m no stranger to conferences. For the past five years, I’ve worked at, organized or attended more conferences than I care to remember. Big ones. Small ones. Good ones. Bad ones. You name it and I’ve probably either worked or been to it. (Fun Fact: I actually got my start in the public relations industry…
Boser, Clark, Friesen & Zwicky Wrap Up BlueGlassX
BlueGlassX was an action-packed two-day event filled with information, networking, and probably more giggles than you would hear at most conferences. I won’t say we saved the best for last because everyone was great, and we heard from some truly fantastic presentations over the last couple of days. But I will say, for the last…
Secrets of PR Success: Real Tactics for Building a Massively Popular Brand
It’s the penultimate session at BlueGlassX, and while I’m ready to get back to work (I don’t even want to know how many e-mails have piled up in my inbox over the last couple of days!), I’m also not ready for this to end! It’s been a great couple of days. But we’re not done…
Transforming Your Visitors Into a Dedicated and Passionate Community
I didn’t think anything would outdo yesterday’s taco/fajita bar lunch. I was wrong. Salmon and grilled chicken? If we’re not careful, people will start attending BlueGlassX just for the food! Wait—some of you are already doing that, aren’t you? ;-) So yesterday, we learned how to build an audience from the ground up. Having an…