Billboards. TV ads. Direct mail. Yawn. For many years, these media attracted new customers and sold products, but we can all agree they’ve been exhausted. How often do you really open that piece of mail directed at “Current Resident”? If the answer is never, welcome to 2012: an era of creativity, attraction, engagement, and sharing.…
BlueGlass Takes On Vegas: Viva Las Pubcon
Conference season is officially in full swing and BlueGlass is taking on Vegas for Pubcon! October 15 – 18, thousands of social media, digital marketing, SEO, and online advertising industry leaders meet for a week-long look at the future of search and social media at Pubcon Las Vegas 2012. As part of the lineup of…
Using Breaking News as a Creative Advantage
Need some fresh creative inspiration? You see it every day around you. Whether you’re the most creative person on the planet, or someone like me who has to do a lot of research before digging into a new project, eventually your creative juices run dry and you’re suddenly desperate for inspiration. At this point the…
How to Write Content That Converts
Oh, brother, you think. Yet another post about writing content that converts. I hear you. But before you bounce out of here, I’d like to ask you to do something—change the way you define convert. And then maybe change the content creation tactics you’re currently using. Stick around for a few minutes, and I’ll explain.…