Join us on May 21st and 22nd as we host a special event with you, the participant, as our #1 priority! This time, we’re taking the “eXperience” even further… We have always referred to our events as “experiences” because they’re more than just a conference. They are an all-inclusive, 48-hour experience where we take care…
Are You Ignoring These Content Marketing Benefits?
We often speak about content marketing in terms of the impact it can have on SEO and overall rankings. In fact, one of the easiest ways to quantify the impact of an individual content marketing campaign is to look at the type of links that were created. For each initiative, we look closely at the…
Content Inspiration from the Past: A Timeline of Animation in Music Videos
One of the best ways to create content that is special, unique, and differentiated is to look for inspiration in the world around us. By looking into the past, we can find a wide variety of examples where these intersections resulted in creations that are so unique that they delighted a generation, and serve as continued inspiration …
How to Spot Key Influencers Who Want to Share Your Content
When you hear the word “online influencer” one typically thinks of big-league Internet personalities such as Brian Solis, Jeff Bullas, and Seth Godin. When it comes to blogger outreach, we also value a different type of influencer – the actively engaged blogger or journalist who is trusted within an online community. When we brainstorm…
6 Simple Ways to Grow Your Audience Using Social Traffic
You created a brilliant piece of content. It became popular and you received thousands of visits to your site. But how many of those users took action? How do you plan on staying in contact with them? Your content should be optimized to convert social traffic into long-term audience members. Collecting and building your audience can…
Behind the Scenes at BlueGlass: Interview with Loren Baker
We’ve been interviewing some great minds in our industry lately, so I thought, why not interview one of BlueGlass’ own great minds? As our VP of Business Development, Loren Baker is on the front lines forming relationships with businesses, clients, and industry thought leaders. Aside from his extensive experience in the Internet marketing space, Loren was…
Want to Write Better Content? Listen to Your 6th Grade Teacher
Sixth grade was more important than you think — even if you did spend most of your time pegging people with dodgeballs. You definitely learned some important writing skills in middle school that you should try to resurrect from the recesses of your mind. Even though junior high English lessons were basic, they formed the foundations…
The Type of Content That Google Will Never Devalue
In Eric Enge’s recent interview with Matt Cutts, a few important points were illuminated that deserve further discussion, if only because he spoke so plainly about Google’s mission when it comes to evaluating content and links. Matt’s closing statement was perhaps the most illustrative: “The main thing is that people should avoid looking for shortcuts. In…
The One Question You Must Answer for Content Marketing Success
A recent blogpost on the NMX/BlogWorld site asks “Are Bloggers Different Than Journalists?” In a relatively young industry it’s already an age-old question. But, it’s the wrong question. As both a blogger and a journalist , I can tell you there is much greater benefit to focusing on what the two have in common — the challenge of telling a story in such a way that it will reach the greatest audience. Or, put another way, the challenge of content marketing.
The Power of Weak Ties
Effective content marketing requires us to walk a very thin wire. It challenges us to create things that have the potential for virility while still enabling us to convey a message and hopefully incite action from our audience. As marketers, it’s important that we investigate and work to understand the nuanced and somewhat counter-intuitive ways that information…