Students are seeking educational content in real time, not in outdated textbooks.If you serve the needs of these students through valuable content, you may be able to earn coveted .edu links. As recent studies confirm, college students are early adopters of new technologies and prefer to access the Internet across multiple devices. With this in…
Greg Boser at SEOpen House: Your Post-Penguin Questions Answered
A few weeks ago, we invited Tampa area Internet marketers to our first SEOpen House to talk shop, meet other local marketers, and play some cornhole… The highlight for many that evening was the Q & A session with our President, Greg Boser. We gave Greg the floor for an hour and let our guests ask…
Ultimate Storytelling: The Power of Alternate Reality Marketing
Are there content marketing techniques out there so engaging that they can transform the physical world around us, bringing life to our thoughts and experiences shared with others? Alternate reality marketing aims to do just that through the creation of real world “adventures” (or games) that take place in an interactive, fictional universe. In this universe,…
Unraveling Google’s Recent Updates: Interview with Aaron Wall
With so much confusion, speculation and overall discussion about recent Google algorithm updates, we turned to one of the sharpest minds in SEO for his seasoned take on things… Aaron Wall, the founder of SEO Book, brings a perspective unique to (and often ahead of) our industry. Although Aaron has made his way as a teacher of…
Create Stunning Kinetic Typography with These 6 Elements
You’ve seen it countless times in movie title sequences to show the credits before a movie in such a way to evoke the style or feel of the movie… Now it has become more common (music videos, commercials, web applications) and is used to create animations that accompany audio or music, where the text supplements…
5 Tips for Writing Powerful Pitch Emails
When we first became a team, the outreach department was asked to come up with a team name that would best describe us as a bunch. “Team Pizzazz” was the ultimate decision and I guess you could call it a self-fulfilling prophecy because every day we work on developing new ways to jazz up our pitches……
Why Your Content Marketing Efforts Might Be Worthless
I’ve been preaching the value of content for a long time. In fact, my original company, Voltier Digital, was completely focused on content creation and promotion services. We got into this industry because we were fascinated by the ability of compelling and remarkable content to spread virally via social channels. Seeing our client’s content generate tens of thousands…
5 Steps to Creating Data-Driven Content
In a perfect world it’s easy to relay data in a way that is relatable to your audience and easy to interpret. In that same world, your audience is always the same people with a predictable taste in content, right? I wish it were true. It would make many marketers’ lives easier and we could…
21 Tools to Unlock Your Creative Genius
It’s hard to stay actively creative, especially when our daily lives are so mentally stimulating already. I know I’ve come home from work, done some laundry, drowned in reddit, and collapsed into sleep because I thought my mental capacity had been met for the evening. Maintaining creativity is often the biggest roadblock for those creating fresh…
Want to Stay Ahead of Google’s Next Update? Change the Way You Think
Amit Singhal, Google’s head of core ranking, has said that Google is “the biggest kingmaker on this earth.” For many businesses, this is not an exaggeration. Each major algorithm update can signify a defining moment that for some, determines success or failure. In the past, most webmasters and SEOs understood that there would be fluctuations…