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Going Back to Cali: Announcing BlueGlass LA 2012

Going Back to Cali: Announcing BlueGlass LA 2012

The next BlueGlass Conference will be held in Los Angeles, CA on April 23 and 24, 2012. BlueGlass LA 2012 will bring together the best speakers, networking and deal making, making in a can’t miss Internet marketing experience!

7 Excel Charts You Should Be Using Daily [Video Tutorial]

7 Excel Charts You Should Be Using Daily [Video Tutorial]

In keeping with my revolt against ugly data, we’re going to be turning our attention this time to how to make data visual. If you missed Part 1 of my Making Data Sexy series, I covered cool tips for formatting data in Excel, including how to: Format as a table Format cells Filter and sort…

How to Enhance Brand Identity with an Editorial Style Guide

How to Enhance Brand Identity with an Editorial Style Guide

When writing blog posts, memos, press releases, proposals, and other types of content, you always remember to keep it simple, make sure your sources are reliable, and triple-check your spelling. But that’s not enough. I know what you’re thinking — you wrote something useful and almost as entertaining as keyboard cat, and its value won’t…

5 Simple Steps to Prepare Your Facebook Fan Page for the Unexpected

5 Simple Steps to Prepare Your Facebook Fan Page for the Unexpected

There are a lot of rumors around the “blogo-twitter-sphere” about the changes fan pages may face when Facebook makes updates to the platform, once again.  A few weeks ago, when Mark Zuckerberg made his infamous speech about the new changes, we were told “Spotific, frictionless, serendipitous” changes are around the corner. Users with technical courage followed…

Who Owns Your Meme? User-Generated Content Ownership on Social Networks

Who Owns Your Meme? User-Generated Content Ownership on Social Networks

There have been instances of user-generated content (UGC) being reproduced as commercial items, like t-shirts or bumper stickers, without the express permission of the creator. Sometimes, when these items are sold by large corporations like Hot Topic, the creators and social networks can get riled up about the corporations profiting from a network’s creativity and…

AdWords Remarketing: A Step-by-Step Guide

AdWords Remarketing: A Step-by-Step Guide

Retargeting, or remessaging, is an advertising strategy that allows you to target users who have visited your website with ads to entice them to return to your site. It is generally used to encourage users who didn’t convert to come back to complete a purchase or other conversion step. But, it can also be used…

The Dale Carnegie Approach to Blogger Outreach

The Dale Carnegie Approach to Blogger Outreach

There’s nothing like curling up with a good self-improvement book to give you a swift kick in the pants. I remember reading my very first one  (which shall rename nameless). Needless to say, I couldn’t seem to keep in good condition, as it was thrown across the room more times than I’d like to admit.…

11 Tips for Using Social Media to Land Your Dream Job

11 Tips for Using Social Media to Land Your Dream Job

At our BlueGlass TPA Conference last week, there was an excellent session on Building an Amazing Team. Melanie Mitchell, one of the speakers, mentioned something that really stuck out for me: “Passion is everything. Show them you care.” You have to work to get a job, they do not just come to you. Keep that…