Push and pull strategies are very dominant in the social media industry- and we may not even realize it. Push strategy The push strategy is used when a company or brand is looking to push out their product, information, name, service, etc to a general audience. You’re putting information out there passively, and making it…
Pamela Lund Joins BlueGlass as Director of Paid Search
When I first arrived here at BlueGlass, one of the first conversations Dave and I had regarding the future growth of the Search Services division was about expanding our paid search offerings. During that conversation, the name that kept coming up as the most obvious choice was Pamela Lund. Not only did she bring a…
Social Media Questions and How to Use Them (Facebook, Twitter and LinkedIn)
Social media web has opened up the plethora of opportunities for marketers. It goes far beyond getting involved for the sake of “cheating your customers in becoming your brand friends”. Social media is the powerful research tool – it works wonders allowing marketers to better understand the audience. This post looks at one quickly evolving…
How to Compose a Compelling Linkbait Title
There is a fine art to linkbait. You can’t just slap together a list-style article, submit the URL to Digg, and watch the links roll in. The best linkbait will always be quality, well-written, and well-researched articles. But it’s not enough to just have a quality piece of writing. You’ve also got to have a…
Regex As Seen Out in the Wild
Learn how to use regular expressions (regex) in Google Analytics with these practical applications. It’s easier than you’d think!
Content Scraping: Prevention, Repercussions, and…Benefits?
The duplication of already-published content is running rampant online. Automatic scrapers will take unique published web content and copy it to publish on another website. This is to hopefully get the content indexed by the search engines so traffic will begin to flow to their website, eventually clicking on ads and other links published throughout…