Social media updates have turned into constant stream of important news and interesting stories. With our social media connections constantly increasing, how not to get lost in that information overload? The traditional media style may be the answer… All the four tools I share today pull your social media friends’ (Twitter and Facebook) updates, re-arrange…
The Gaming of Twitter Metrics
Whenever anyone figures out a way to measure something, a bunch of other people figure out how to game it and come out on top. Since Twitter’s rise to the top, people and companies have been trying to determine its worth. And quantify it. The latest darling of the measurement crowd is Klout, but I…
The Power of Dashboards in Google Analytics
I’ve heard quite a bit from clients that it’s hard to keep on top of their reporting. And I can definitely empathize. It’s hard to get into a groove of checking your reports the way you should. And any technology — whether it’s analytics, Twitter, or setting up your way-to-electronic coffee maker — can be…
How Digital Media Can Influence Brand Loyalty and Awareness
One of the reasons why advertising and marketing is so successful is because repeated exposure to new products and offerings is what drives current and potential customers to buy. Whether advertising is online or in print, it can increase sales and long-term reoccurring revenue. As far as online advertising goes, it is a common fact…
Mashable Follow: The Next Stage in Social?
Back when I worked for a newspaper (gee, that sounds so quaint, doesn’t it?), my colleagues and I would talk about how cool it would be if readers could fully customize their experience on our website. The home page they’d see when they came to the site would depend on the topics they followed, the…
It’s Not Going to Just Be Handed to You….
Do you ever think that life simply isn’t fair? Ever think that you are entitled to something ‘just because’? Ever look at another person or company and think they have it so easy? Of course you have. Well stop thinking like that right now. It’s not doing you any good. It’s holding you back in…
The Designers Extended Creative Training
As a designer I try to find new ways to keep design fresh for me. Lately my design work is focused on website design or corporate branding, however this isn’t always the case. In fact, oddly enough the more I design away from the everyday pushing pixels on my desktop in Photoshop the better my…
Why You Should Create and Promote How-to Video
How-to video is one of the most popular and widely searched categories of online video. Most people are “visual learners”: they learn and remember something easily only after they see it. Historically, people had spent plenty of money on buying instructional videos on how to lose weight, how to cook, how to knit, etc. Online…
How To Get a Job in Social Media in 2011
When searching for a new Social Strategist, agencies will have a really good idea of what they are looking for. They may seek out somebody who has a ton of social media skill and experience, or they may seek out a blogger or a popular Twitter personality who they can mold into a strategic powerhouse. At Blueglass, I have interviewed all different types of people who are eager to work in the industry, and it is not always about experience. It is all in the attitude.
Hotpot: Google’s Gateway to Social & Local
If you want to know what’s going on at Google, sometimes you need look no further than Google’s own staff. While many companies stay hushed about everything but positive PR opportunities, Google representatives have developed a reputation for honesty. One example of this recently was the statement from Marissa Mayer, Google’s VP of Consumer Products and…