Have you noticed lately that the top half of the search results on Google for product searches are dominated by ads? And not just any ads. While regular text ads still appear as the first few results, Product Listing Ads (PLA) also appear, along with Shopping results all above the organic results. If you sell…
5 Great Keyword Research Tools That Are Cheaper than Ramen Noodles
As a budding SEO, I’m always keeping an eye out for as many keyword research tools as I can get my hands on. As a frugal college student, I’m especially thrilled to find free tools! It’s been my goal lately to find these diamonds in the rough. Anyone who’s been in the Internet marketing industry…
The Content Marketer’s Guide to Web Content
The Internet houses a wealth of information in all different forms. With so many creative avenues available to you to communicate an idea, how do you choose which medium to use? This blog post details all of the different types of content used online and how they can each benefit you. Because it’s rather long,…
6 Ways to Market Your Offline Event Online
With so many free or cost-friendly ways to promote an event online, why not use them to make your event amazing? At BlueGlass, inbound marketing has played a major role in promoting and enhancing our conferences, and through this process we have learned a lot about what does and doesn’t work when it comes to…
Who Will Be Speaking at BlueGlass LA 2012?
For our first 3 conferences, we did most of the planning in the 1.5 or 2 months right before the actual conference. This included getting all of the speakers and sessions confirmed. The good news was that the speakers have always been outstanding since they are people we know or know of and hand-pick each…
Unraveling Open Graph Part 3 – Back to the Basics
As I sat down and read through my Open Graph part 1 and part 2 series, I realized that a lot of questions I had been getting afterward had to do with actually getting Open Graph set up and functional within your site. For that reason, I’ve decided to turn our blog into a time…
Andrew Norcross Joins the BlueGlass Team
Andrew Norcross has officially joined BlueGlass as our Senior WordPress Developer. Andrew is responsible for overseeing the development and implementation of all BlueGlass initiatives (for both internal and client-related projects) involving the WordPress CMS. Learn more about him and what we can do for you in this post!
Get Schooled in Social Media: 4 Worthy Courses
Being able to rock social media is a hot skill to have right now. Companies are struggling to keep up with the demands of an ever-changing medium and are desperate for social media consulting services to make their voice heard in the crowd. But what’s the best way to get that training? And what’s more important to…
Holiday PPC: It’s Not Too Late
So, you’re tired of reading about how to adjust your advertising for the holidays? But have you actually made any seasonal changes to your ad campaigns? No? Well, it’s not too late. If you sell any product or service that could be potentially given as a gift, PPC is a great way to capitalize on…
9 Essential Tips for Warm Blogger Outreach Pitches
The insurgence of the blogosphere has taught marketers and bloggers a lot about the importance of relationships — both good and bad. While there are many ways bloggers and brands are working together, there are a few best practices that have been set along the way to make those working relationships win-win. Remember your first…