Twitter and Facebook badges have become ubiquitous. You put them on each page of your site (at least most do), and you want people to follow you on Twitter and like you on Facebook. But how do you know if they are? If you're ... [Read More]
Social Media Networker’s Guide to Decluttering Email Inbox
December 6th by
Doing business online means having your email inbox full every day. I for one use my email as task manager: it is easy to sort and organize email messages as separate tasks. However as an active social media user, I have ... [Read More]
Branding Your “New” Twitter Background
December 2nd by
"What happened to my Twitter background!?" With the new Twitter, design improvements have been made to the interface at the expense of backgrounds having a lot less space for information and branding and it is time to ... [Read More]
Treating Google Indented Results – What You Should Know
December 1st by
We pay close attention to Google search results page (SERP) and how it is being changed because that directly affects our website performance, traffic and click-through. I have already had a look at how Google search result ... [Read More]
Facilitating Creative Engagement in Online and Social Media Campaigns
November 30th by
The best companies who use social media to promote their products are the ones that understand why social media was created in the first place. It wasn't created to spam everyone you could or to track down the people that owe ... [Read More]
5 Mistakes Everyone Makes When Writing for the Web
November 29th by
If you are a seasoned blogger or online content writer, this post may be a little basic for you. For others just learning how to maximize their writing on the Internet, however, this post is a solid education in what not to ... [Read More]
Measuring Social with Advanced Segments
November 24th by
Following on the heels of my last blog post, which covered the #1 mistake marketers make with tracking social media, this time we're going to talk about how to create an advanced segment to segment out your social media ... [Read More]
How to Create a Useful Twitter Archive
November 23rd by
The amount of information we share daily on Twitter is enormous: nowadays we rely on Twitter for sharing our most important updates, streaming our events and conferences, for collecting testimonials, creating group chats, ... [Read More]
Do You Really Want to Grow Your Online Network?
November 22nd by
At least once per day I get asked by someone this very ambigous question: "How do I grow my online network?". I am done answering this question because when I ask people what they are doing - it's as if they have completely ... [Read More]
A Social Media Lexicon for Dummies
November 18th by
Warning: This piece may be a bit more 101 for some than many posts on our blog, or at least seem so. The terms below are often thrown about casually in articles and conversations, by experts and beginners alike, but not ... [Read More]
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