It’s hard to wander around on Tumblr lately without tripping over at least one or two brand-new tumblelogs created by old-school, “mainstream media”-types. Newsweek was the first success of its type and since editor Mark Coatney jumped ship to work for Tumblr itself, its popularity has exploded in traditional media. To be fair, some sites…
The Anatomy and Evolution of Google Search Results Listing
From its onset, Google search struck (and appealed to) everyone due to its simplistic white-background interface. Years have passed, and Google has been experimenting with various (slight) interface changes, advanced search options and different listing components. This article is about the evolution of the latter: let’s take a look at what each Google search result…
Phone Wars: Mobile Apps vs. Native Apps
First, let me preface this by saying if you don’t own a smartphone, then this blog post probably won’t be for you. Second, if you’re STILL reading this, it means you’re interested in the topic. I suggest you stop living in the dark ages and get one of the wonderful smart phone devices out there…
6 Basic Questions For Social-Optimizing Your Company Website
When incorporating social media into a marketing strategy, most companies focus on Facebook and Twitter. Those who hire social media strategists also venture into niche platforms and new technologies, racing to stay ahead of the competition. Yet what is often forgotten is that social media does not necessarily entail a dedicated platform – it is…
How to Actually Use Google Suggest Feature for Keyword Research and Beyond
A couple of weeks ago I wrote a post overviewing various web trends and practices on implementing on-the-fly search suggestions. The comments clearly demonstrated the interest of our readers in the subject, so this time I am following up with more actionable advice focusing on the Google suggest feature: how can you, as a marketer,…
4 Great Art & Design Communities for Stalking
By no means do I encourage stalking of any kind. However, some of these communities are so amazingly good, its great for observing and learning from the sidelines and then if you feel your ready – you can jump right in and contribute to the community. Behance Network Behance is a powerhouse of some of…
Top 7 Ways To Increase In-Store Sales via Social Media
Doesn’t it seem like new social media technologies and platforms pop up every other day? If your business consists of brick-and-mortar stores, not only is it difficult to keep up with those, it’s easy to forget why you need these cyberspace shenanigans at all! In fact, there’s so much noise that many retailers lose sight…