This year’s Super Bowl ads seemed to disappoint viewers (although that seems to happen every year). Amidst controversy of banned ads and soaring costs (about $3 million for a 30-second spot), we still managed to see the same tired commercials (wow, look, some Go Daddy girl is ripping her shirt off while Danica Patrick gawks at her for the umpteenth time) and familiar brands (Coke, Budweiser, et al). With the increasing popularity of social media and viral marketing, I wonder if major brands will start moving away from the exorbitant costs and scrutiny that comes with Super Bowl advertising and take their campaigns online.
When I was in Las Vegas for Affiliate Summit West, I managed to wrangle the Raven SEO boys aside for a video interview. They begrudgingly obliged to my pestering and generously gave an overview of their toolset, as well as talked about the recent interest in social media-related tools and data. Jon and Taylor concluded the interview with their announcement of their partnership with Majestic SEO. I sense great things in the future for these two companies, and I’m looking forward to seeing what they’ve got hidden up their sleeves for the SEO industry. :)