The Experience of Content Consumption

Content is the substance that’s consumed both subliminally and consciously, which for an unsuspecting sponge is a bad thing. We absorb content online, on the television, glancing at freeway billboards, reading a cereal box, ... [Read More]

HOW TO: Make the Most of a Blog Interview

An interview is a powerful blogging tool - almost everyone is using it - few people make the most of it though. It is easy to tell why interviewing is so often used by bloggers in any niche: An interview helps your blog ... [Read More]

Top 10 Viral Articles of 2010

With 2011 just days away, I thought I'd round up some of my favorite viral articles of 2010. These articles did well in social, garnered some attention on Digg, and were some of the best articles of the past year. I've ... [Read More]

Microblogging & the Growth of Crowdsourced SEO

Over the past year or so, I've noticed a particular trend, especially when speaking or holding conferences. Usually when speaking, and discussing the concept of social media linking, I ask a very simple series of ... [Read More]

How to Search Google Creatively (to Research Related Twitter Userbase)

I confess, I love (searching) Google and moreover, I am better at searching Google than any other (type of) search engine. OK, I appreciate social media and real-time search tools that are emerging, but honestly I never use ... [Read More]

The Evolution of Business Social Networks: Beyond LinkedIn

LinkedIn was the first social network I joined. Before Facebook. Before Digg. (I never had a MySpace account, sorry.) A friend I used to work with at The Miami Herald sent me an invitation to join his network. He ... [Read More]

How To Develop Niche Communities: A Word With Savvy Auntie

Melanie Notkin - or Aunty Melanie as she calls herself on her site - is proud to be a P.A.N.K. (Professional Aunt, No Kids).  In fact, she's rounded up a huge community of women in a similar position - non-parents who love ... [Read More]

Tumblr Tactics: Success With Micro-Blogging’s New Star

I have always been wary of 'the next big thing,' so when Tumblr launched back in April 2007, I was not overly excited about it. We had enough blogging platforms and my world revolved around Digg and other social media ... [Read More]

The 3 Free Basic Tools You Must Use for Tracking Brand Mentions

With today's user-generated content overload, tracking your brand mentions is a must. You can consider various free and paid tools or services that offer to track buzz around your brand, but there are three most basic tools ... [Read More]

5 More Mistakes Everyone Makes When Writing for the Web

Since the original article was such a rousing success, I've put together a follow-up! Whether you are new to writing online content, or just looking for a refresher course, here are five more common mistakes people make when ... [Read More]