So you have a website that is not doing too great in the search engines, and you have just now heard of search engine optimization but don't know where to start. Welcome to the party! Or say you're an SEO beginner who is taking on some websites to optimize -- where should you begin? Here is a basic assessment… [read more]

Last week James Gurd from eConsultancy.com asked whether speakers need to weave social media into their presentations. With the prevalence of smart phones and real-time updates, it seems as if speaker feedback is more immediate and accessible than ever, and before you even give your presentation you… [read more]

Move over, LL Cool J, because right now Ladies Love Social Media. Numerous articles have come out citing a survey and analysis of social network demographics conducted by Brian Solis of FutureWorks. It appears that for the vast majority of sites, women are the dominant demographic: Image courtesy of… [read more]

I came across a post on Twitter that was written by David Spinks. The entry, titled "DEBATE: Don't Hire a Social Media Intern," details why you shouldn't rely on an intern to work on your social media campaigns. While his list is, for the most part, dead-on, I thought I'd take David up on the "DEBATE"… [read more]

When you're networking, you want to make it easy for the person you're meeting to remember you and to find you later. Having a business card is integral to this process, and not having a card could lead to a missed opportunity. The card should be a reflection of your ideas, style and the way you want… [read more]

*This is a guest post from Chris Goddard from Affilorama, an affiliate marking training portal. “Focus on where the money is!” That’s something a successful businessman once told me. “It’s easy to get distracted, but at the end of the day, where the money’s coming from is where you ought… [read more]

There are thousands of businesses on Twitter, and certainly many businesses are doing a fine job of connecting with their customers. Still, many organizations large and small, from Fortune 500’s to mom and pop shops, can reach farther and do better at communicating and building an audience on Twitter.… [read more]

Instead of simply sending a visitor to the homepage of their site from a social site, a great idea is to tailor a landing page that speaks directly to the user of that social site. This is a great way to reinforce the relationship and further promote the brand and the various ways to continue to follow… [read more]

When I spoke about Facebook marketing strategies at SMX East, someone asked the panel of speakers this question: "If you had to do only one to help your business, would you start a blog or focus on social networking?" The answer, I feel, is not necessarily a black or white issue. Obviously, if you can… [read more]

Last week I wrote an article over at Search Engine Land that addressed a number of concerns that I have heard from users who have Pages that are not showing up in Facebook Search.   The article breaks down how exactly you can get your page to show up in the search with 8 different tips and tricks. … [read more]