10 Simple (but Important) Things to Check Before Optimizing an Existing Site

So you have a website that is not doing too great in the search engines, and you have just now heard of search engine optimization but don't know where to start. Welcome to the party! Or say you're an SEO beginner who is ... [Read More]

Integrating Social Media into Your Presentation Process

Last week James Gurd from eConsultancy.com asked whether speakers need to weave social media into their presentations. With the prevalence of smart phones and real-time updates, it seems as if speaker feedback is more ... [Read More]

Got Female Customers? Then Social Media is for You!

Move over, LL Cool J, because right now Ladies Love Social Media. Numerous articles have come out citing a survey and analysis of social network demographics conducted by Brian Solis of FutureWorks. It appears that for the ... [Read More]

Should You Hire a Social Media Intern?

I came across a post on Twitter that was written by David Spinks. The entry, titled "DEBATE: Don't Hire a Social Media Intern," details why you shouldn't rely on an intern to work on your social media campaigns. While his ... [Read More]

Blending Social Media into Your Business Cards

When you're networking, you want to make it easy for the person you're meeting to remember you and to find you later. Having a business card is integral to this process, and not having a card could lead to a missed ... [Read More]

Why Investing in Social Media Now Will Keep Your Business Alive in 10 Years

*This is a guest post from Chris Goddard from Affilorama, an affiliate marking training portal. “Focus on where the money is!” That’s something a successful businessman once told me. “It’s easy to get distracted, ... [Read More]

Connecting with Customers on Twitter – 9 Tips for Success

There are thousands of businesses on Twitter, and certainly many businesses are doing a fine job of connecting with their customers. Still, many organizations large and small, from Fortune 500’s to mom and pop shops, can ... [Read More]

The Art of the Social Landing Page

Instead of simply sending a visitor to the homepage of their site from a social site, a great idea is to tailor a landing page that speaks directly to the user of that social site. This is a great way to reinforce the ... [Read More]

Blogging or Social Networking: Which is Better?

When I spoke about Facebook marketing strategies at SMX East, someone asked the panel of speakers this question: "If you had to do only one to help your business, would you start a blog or focus on social networking?" The ... [Read More]

How to Get Your Fan Page Found in Facebook Search

Last week I wrote an article over at Search Engine Land that addressed a number of concerns that I have heard from users who have Pages that are not showing up in Facebook Search.   The article breaks down how exactly you ... [Read More]