Quick Steps to Follow before Submitting Content To StumbleUpon StumbleUpon is a great social site because it features a diverse crowd that spans hundreds of topics and thousands of tags.  StumbleUpon can work well for ANY site and shouldn’t be overlooked in any social media strategies.  This is… [read more]

Social media has an uncanny power to shine a spotlight where traditional media has no interest. Unknown musicians in particular have discovered and exploited this power, whether intentionally or not, to get an overnight exposure to an audience that even the massive record labels oftentimes fail to deliver.… [read more]

It seems like it should be a no-brainer.  If you are going to take the time to develop content and promote it on social networks, you should take the time to track your efforts so that you can showcase cold hard facts to your boss/client/company.  This is where the details come in, and I have listed… [read more]

Today I saw this piece on Mashable about how resistance to social media is beginning to fade. The article mentions that while 59% of marketers use social media in some capacity and the figure will jump to 82% next year, some companies are still resistant to social media marketing. Mashable's article… [read more]

I sat down with the (now bald) face of Google, Matt Cutts, to revisit the widgetbait madness of 2008 and see if anything's changed in how Google's been handling widgets. Surprisingly, Matt says that the use of widgets to build links and distribute content has died down considerably, probably because… [read more]

Last week at SES San Jose I caught up with Topher Kohan, search engine optimizer for CNN, and interviewed him about the shift from print to digital media. He had some interesting things to say and is a big advocate of newspapers altering their business model and converting to an entirely digital publication… [read more]

My last two posts were a bit critical, with some readers commenting that I must have really hated SES San Jose to have pooped on it as much as I did. Not the case -- while I found some sessions and speakers to be disappointing and the food to be abysmal, I do acknowledge that the large-scale SES SJ show… [read more]

Video continues to be a powerful medium to work with online. YouTube recently eclipsed Yahoo as the 2nd largest search engine. Participating in video for the purpose of promoting your business is becoming more important each day.  Whether it's increasing brand exposure or simply getting across a "how-to"… [read more]

By now I will assume that everyone knows the value of Twitter, whether you are a brand or an everyday person. Optimizing that space behind the feed, your background design, is an obvious step to extending the reach of your brand and making it that much easier for others that may be interested in you… [read more]

When speaking last week at SES San Jose on the Igniting Viral Campaigns” session, one of the questions that were asked in our Q & A session was about Social Media buttons.  Basically, the question was: “What buttons should I put on my site?” The short answer is that there is no standard answer… [read more]