Quick Steps to Follow before Submitting Content To StumbleUpon StumbleUpon is a great social site because it features a diverse crowd that spans hundreds of topics and thousands of tags. StumbleUpon can work well for ANY ... [Read More]
Musical Acts Who Used the Internet and Social Media to Get Popular
August 28th by
Social media has an uncanny power to shine a spotlight where traditional media has no interest. Unknown musicians in particular have discovered and exploited this power, whether intentionally or not, to get an overnight ... [Read More]
Is Your Content Ready for Social Promotion?
August 27th by
It seems like it should be a no-brainer. If you are going to take the time to develop content and promote it on social networks, you should take the time to track your efforts so that you can showcase cold hard facts to ... [Read More]
Social Media Education is Needed Now More Than Ever
August 26th by
Today I saw this piece on Mashable about how resistance to social media is beginning to fade. The article mentions that while 59% of marketers use social media in some capacity and the figure will jump to 82% next year, some ... [Read More]
Video Interview with Matt Cutts: Widgetbait is Sooooo 2008
August 24th by
I sat down with the (now bald) face of Google, Matt Cutts, to revisit the widgetbait madness of 2008 and see if anything's changed in how Google's been handling widgets. Surprisingly, Matt says that the use of widgets to ... [Read More]
Video Interview: Topher Kohan and the Shift from Print to Digital Media
August 21st by
Last week at SES San Jose I caught up with Topher Kohan, search engine optimizer for CNN, and interviewed him about the shift from print to digital media. He had some interesting things to say and is a big advocate of ... [Read More]
Highlights of SES San Jose 2009
August 20th by
My last two posts were a bit critical, with some readers commenting that I must have really hated SES San Jose to have pooped on it as much as I did. Not the case -- while I found some sessions and speakers to be ... [Read More]
YouTube Insight: Embedded Player Discovery
August 19th by
Video continues to be a powerful medium to work with online. YouTube recently eclipsed Yahoo as the 2nd largest search engine. Participating in video for the purpose of promoting your business is becoming more important each ... [Read More]
4 Ways to Optimize Your Twitter Background
August 18th by
By now I will assume that everyone knows the value of Twitter, whether you are a brand or an everyday person. Optimizing that space behind the feed, your background design, is an obvious step to extending the reach of your ... [Read More]
What Social Buttons Should Go On Your Site?
August 17th by
When speaking last week at SES San Jose on the Igniting Viral Campaigns” session, one of the questions that were asked in our Q & A session was about Social Media buttons. Basically, the question was: “What buttons ... [Read More]
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