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Integrating Flash into an HTML Site in an SEO Friendly Way

Flash websites have been the fear of SEOs since the inception. Many of us have to constantly battle clients who want a pretty flash website and don’t want to understand the technical jibber jabber about why it’s not good for search engines. We try to explain as best as we can why “Flash sucks,” and…

The Most Overhyped Things About Social Media Marketing

Earlier today I tweeted the following question from our 10e20 Twitter account: I received some interesting responses that I thought I’d share on the blog: Via googleandblog: “Social Media ROI projections are the most overhyped, as well as outside companies saying they will do the tweets and posts for them.” I agree that ROI projections…

The 6 Most Awesomely Bad Website Flash Intros

I remember the first Flash intro that I made back in 1999 for a mom and pop shoe store. I was young and wanted to flex my pixel-pushing design muscles, so I tried to put every design trend, style and tactic, including the “how can I work in this metallic sphere with wrap around text…

Is There a Disconnect Between Your Business and Its Website?

The other day I stopped by a burger place called the Lunchbox Laboratory for some serious burger action. I had heard good things about it and read mostly positive reviews but had never been there before, so I did what most people nowadays do when gathering information: I checked out their website. The Lunchbox Laboratory…

5 Tips To Help Active Sites On Digg Become More Successful

Not every site will have this problem, and actually there are very few that do.  They are submitted to Digg TOO much. “How could that be a problem?” you may ask… let me explain.  Once a site has proved its content is suitable for Digg and does very well, many Diggers get that ‘first’ mentality,…

Friday Fun: 10e20 Facebook Ads

Recently it has been revealed that Facebook is using its members’ profile pictures in their 3rd party advertisements. One member discovered this after recognizing his wife’s profile picture in a dating ad that was being displayed to him, and other folks have noticed their profile pics popping up in ads as well. After hearing about…

The Hardest Things to Teach Your Clients About Social Media Marketing

This morning I polled people on Twitter using my account and our 10e20 account and asked them all a simple question: I wanted to get some insight from other Internet/social media marketers about what they find to be the hardest concept/lesson to teach their clients. Responses poured in, and I used them to craft a…

Diggin' the Dirt About Infographics

Infographics are everywhere online and off: signs, subway maps, charts and even up there in space.  From the cloud tags in the right hand column of Web sites to the sleek graphics showing the spread of swine flu virus across the country, infographics have become a pretty standard visual aid. These are all examples of…

The Art of the Auto Direct Message

Since creating and launching our 10e20 account on Twitter, I’ve noticed that a lot of businesses and marketers we follow kick back an automated direct message thanking us for following them. I have mixed feelings about auto DMs — on the one hand, it’s nice to receive some appreciation/acknowledgment from someone you’re following. On the…

4 Surefire StumbleUpon Fails (and 3 tips for success)

Webmasters, marketers and social media users submitting content to StumbleUpon have about 2-4 seconds to catch someone’s attention.  Given that, it’s essential to have an attractive, fun and usable web page or you’ll fail to bring in thousands of potential visitors. For those of you just coming up to speed with this 8 million member…