How Did You Screen-Read This?: Designing to Keep Attention

We have heard numerous times how people skim articles and posts online, rarely reading everything, looking only for bits of information and then fine tuning focus on what looks important to them. Did you read all that? Good ... [Read More]

Design and Appearance: Affecting the Results in Social Media

How many times have you picked up a magazine because of what is on the cover? How many other magazines did you see that didn't catch your eye? Online we have even shorter attention spans these days (9 to 5 seconds is the new ... [Read More]

The M&Ms of Online Reputation Management

Online Reputation Management is a term thrown around a lot today. However, it is a concept few understand in full, and even fewer employ correctly. It is a marketing concept that has its roots in both social media and ... [Read More]