We have heard numerous times how people skim articles and posts online, rarely reading everything, looking only for bits of information and then fine tuning focus on what looks important to them. Did you read all that? Good your still with me. Lets dig into the way we read online and learn how to potentially… [read more]

How many times have you picked up a magazine because of what is on the cover? How many other magazines did you see that didn't catch your eye? Online we have even shorter attention spans these days (9 to 5 seconds is the new number) because our options are so vast we have no patience. Jakob Nielsen,… [read more]

Online Reputation Management is a term thrown around a lot today. However, it is a concept few understand in full, and even fewer employ correctly. It is a marketing concept that has its roots in both social media and search, and it is as much about salvaging brands as it is about creating brands. When… [read more]