"Contact Us", "Learn More", "Click Here", "Free Money!". OK that last one I made up, but we have all seen these calls that ask us to do something. Calls to action in interactive media are usually buttons or links that begin a process. Making these important calls stand out requires some designing… [read more]

Last week I wrote about how to create great header graphics for linkbait pieces. Now I would like to go a bit deeper into that and explain how I create graphical text, text that is an image, that stands out and screams to be noticed. Like the last tutorial mentioned, it is important for your article… [read more]

Last week I was featured in a USA Today article about the craziness that continues to swhirl around Yahoo. Will it be AOL? Will it be Microsoft? Will Rupert jump in? Jeff Graham wrote an interesting article about what a combined AOL-Yahoo company would be like for users. Personally I feel that… [read more]

When you need to focus the attention of the reader to a certain area in the text or story pull quotes are the best method. Pull quotes are small pieces of the story or article that is being repeated and set in a larger size font and placed near the middle. The idea is to pull the reader in further and… [read more]

For this 'How to...' I am going to use a linkbait piece from PC World called 10 Cool Gadgets You Can't Get Here-Yet. The piece tells about how often the coolest gadgets originate overseas and usually in Asia. The information is interesting enough to hold my attention and I want to see which gadgets… [read more]

This is a recap of a teleseminar I attended which was given by Steve Harrison. It was "Seven Things You Absolutely Must Know to Get Publicity in Major Magazines and Newspapers." The intent of this call was to give information on how to get publicity and to impart this information; he provided mini… [read more]

For this round of the 'How Would I Do This...' I am looking at an article on CNN called 'How do you know your love is real? Check Facebook'. I am also going to tie in my previous post on the overuse of stock photography. The article from CNN is a news story that is generating 100's of comments and… [read more]

Here's a quick run-down on where I'll be speaking during April. One thing that I have tried to do is vary events up a bit so that I can come in contact with all kinds of different people from different industries. Here's a look at April: SEO Class. This Friday (April 11th) I will be helping out… [read more]

OK, before I begin let me say that I use stock photography. Stock photos are a great convenience. I sometimes depend on it, especially in a crunch or when I just need someone smiling and expressing happiness for a call center spot. That being said, there comes a time when stock photography is so obviously… [read more]

You know the old saying about the cobbler's children's shoes? Well unfortunately our blog has become the children in that analogy. We've been so busy kicking out amazing campaigns for our clients that it's been hard to keep up with our writing. And we also didn't want to fall into that trap of just… [read more]