"Contact Us", "Learn More", "Click Here", "Free Money!". OK that last one I made up, but we have all seen these calls that ask us to do something. Calls to action in interactive media are usually buttons or links that begin ... [Read More]
How to Create Cool 'Graphical Text' for Linkbait Pieces
April 18th by
Last week I wrote about how to create great header graphics for linkbait pieces. Now I would like to go a bit deeper into that and explain how I create graphical text, text that is an image, that stands out and screams to be ... [Read More]
Chris Winfield in USA Today: 'AOL-Yahoo combo wouldn't change much for users'
April 15th by
Last week I was featured in a USA Today article about the craziness that continues to swhirl around Yahoo. Will it be AOL? Will it be Microsoft? Will Rupert jump in? Jeff Graham wrote an interesting article about what a ... [Read More]
Using Pull Quotes & Lift Outs: How to Grab Your Reader's Attention
April 11th by
When you need to focus the attention of the reader to a certain area in the text or story pull quotes are the best method. Pull quotes are small pieces of the story or article that is being repeated and set in a larger size ... [Read More]
How to Create Great Header Graphics for Linkbait Pieces
April 10th by
For this 'How to...' I am going to use a linkbait piece from PC World called 10 Cool Gadgets You Can't Get Here-Yet. The piece tells about how often the coolest gadgets originate overseas and usually in Asia. The information ... [Read More]
14 Things You Absolutely Must Know to Get Publicity in Major Magazines & Newspapers
April 9th by
This is a recap of a teleseminar I attended which was given by Steve Harrison. It was "Seven Things You Absolutely Must Know to Get Publicity in Major Magazines and Newspapers." The intent of this call was to give ... [Read More]
Creating Linkbait Graphics with Stock Photos [How Would I Do This?]
April 8th by
For this round of the 'How Would I Do This...' I am looking at an article on CNN called 'How do you know your love is real? Check Facebook'. I am also going to tie in my previous post on the overuse of stock ... [Read More]
My April Speaking Schedule
April 8th by
Here's a quick run-down on where I'll be speaking during April. One thing that I have tried to do is vary events up a bit so that I can come in contact with all kinds of different people from different industries. Here's a ... [Read More]
The Overuse of Stock Photography (and 3 Ways To Avoid It)
April 7th by
OK, before I begin let me say that I use stock photography. Stock photos are a great convenience. I sometimes depend on it, especially in a crunch or when I just need someone smiling and expressing happiness for a call center ... [Read More]
Time to Catch Up
April 7th by
You know the old saying about the cobbler's children's shoes? Well unfortunately our blog has become the children in that analogy. We've been so busy kicking out amazing campaigns for our clients that it's been hard to keep ... [Read More]
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