Bummed About the Golden Globes? SEMMYS to the Rescue!

The awards season has been a bust due to the writer's strike and has left many people searching for a fun alternative. In direct response to this void in the marketplace, Matt McGee has created The SEMMYS: The SEMMYS are an ... [Read More]

7 Essential Web Design Principles to Earn Trust. And 4 Things to Avoid!

Designing content whether it be an article, landing page or a website you want to evoke a certain image. If you are selling then hopefully your image has a lot to do with trust. What makes one design more trustworthy than ... [Read More]

When Offline Linkbait Ignores the Online Part

I have a confession to make. I am a celebrity gossip addict. I love to look at pics and see what people are wearing. While browsing one of my favorite sites yesterday I came across what looked to me like pay dirt for some ... [Read More]

Using Epinions.com as an Internet Marketing Tool

Epinions.com is great site for Internet and Brand Marketers to work in. The site is a user and member driven product/service review website. It is owned by Shopping.com which is in turn owned by…..Ebay. How and why is ... [Read More]

Social Media Made Easy with 10 Simple Steps

Over the holidays I spoke to lots of different people who told me that they want to get more involved in social media in 2008. My first question to them was always: Why? Do you want to get involved because it seems like ... [Read More]

7 Effective Techniques for Blog/Article Graphics and Why

Keeping with the theme of the creative process and linkbait graphics it seems like a good time to see whats going on with blogs and some good uses of graphics and photography. Some bloggers don't even use images, and this is ... [Read More]

Linkbait Graphics: How Would I Do This?

Last week I touched on the creative process and how I create linkbait graphics for articles and content. Relating to the creative process, check out this interview from PingMag with San Francisco-based Stan Zienka who is the ... [Read More]

The Ins and Outs of Forum Marketing

The Ins and Outs of Forum Marketing Yesterday Jake took us through Social Media Marketing and why it is so important to incorporate into your overall marketing strategy. Most of the time when Social Media Marketing is ... [Read More]

Why Social Marketing is Critical to the Internet Marketing Mix

Social Media Marketing (SMM) and Optimization (SMO) is an important - perhaps even critical - Internet marketing strategy. Time and time again marketers are unsure of how to approach marketing in the social networks or even ... [Read More]