I get angry when I see companies buy pricey media such as print, television, radio or outdoor and they don’t take advantage to tie that media buy to the web in an effective way. What do I mean by this? Take for example a large billboard on the side of the highway that has a…
How to Select a Paid Search Management Application
On Thursday, Christine Churchill, President of Key Relevance presented an informative webinar on How to Select a Paid Search Management Application. This session presented by Search Marketing Now and sponsored by Marin Software was an excellent introduction in how to determine whether you need a third party search management application and if so, what considerations…
Designing for Human Beings: How May I Help You?
Treating your users or audience like a human being rather than a faceless mouse clicker is crucial to any relationship online. Some sites excel in their ability to inspire and encourage a user to go deeper, feel comfortable with the experience they are about to have and possibly visit again or tell a friend. Professional…
14 Trends No Marketer Should Ignore
On Tuesday, Seth Godin, author of bestselling books and agent of change presented an informative session call 14 Trends No Marketer Should Ignore. This enthusiastic and informative presentation, sponsored by SEMpdx and Corvent provided a wealth of info on New Marketing. According to the promos on this session, Seth was going to question if our…
Paid Search For Big Sites
On Thursday, January 10th, Chris Sherman, Executive Editor from Search Engine Land spoke at a very valuable Search Marketing Now webcast entitled ‘Paid Search For Big Sites’. This event was sponsored by iProspect and provided pertinent information regarding paid search programs for big brands and big sites. At the onset, Chris indicated that the goal…