I get angry when I see companies buy pricey media such as print, television, radio or outdoor and they don't take advantage to tie that media buy to the web in an effective way. What do I mean by this? Take for example a large billboard on the side of the highway that has a message about a specific… [read more]
In the olden days a sociologist had to find people and recruit them to fill out long arduous forms. Today there is Facebook, and these sociologists are finding out that people generally love to talk about themselves. It is fun to talk about my interests, social networks and life! Check out the New… [read more]
I remember when I first experienced the power of the Internet. I was in middle school hanging out with a friend. We decided to use the computer in my father's office and got online to chat. Of course that led to starting trouble within the chat room and getting kicked out, but the feeling of connecting… [read more]
I am becoming a big fan of the organic approach to StumbleUpon (SU) and the ways you can connect with members finding like minded users in demographic and interest areas. The StumbleUpon social tool was built for discovering webpages that are recommended by your network of friends. The site allows… [read more]
The three C's of a strong social news profile are content, consistency and contacts. If you follow these tips, your success on social news sites will become that much easier. Reliable Sources. Make sure the blogs and news sources you're submitting from are reliable and have quality information.… [read more]
On Thursday, Christine Churchill, President of Key Relevance presented an informative webinar on How to Select a Paid Search Management Application. This session presented by Search Marketing Now and sponsored by Marin Software was an excellent introduction in how to determine whether you need a third… [read more]
Treating your users or audience like a human being rather than a faceless mouse clicker is crucial to any relationship online. Some sites excel in their ability to inspire and encourage a user to go deeper, feel comfortable with the experience they are about to have and possibly visit again or tell… [read more]
On Tuesday, Seth Godin, author of bestselling books and agent of change presented an informative session call 14 Trends No Marketer Should Ignore. This enthusiastic and informative presentation, sponsored by SEMpdx and Corvent provided a wealth of info on New Marketing. According to the promos on… [read more]
Two weeks ago I posted about the ins and outs for forum marketing. When joining a community, especially if you plan to market to them, it is important to understand the dynamics behind a lot of the interactions. Below are what I've noticed as the different types of prominent forum members. The Worker… [read more]
On Thursday, January 10th, Chris Sherman, Executive Editor from Search Engine Land spoke at a very valuable Search Marketing Now webcast entitled ‘Paid Search For Big Sites'. This event was sponsored by iProspect and provided pertinent information regarding paid search programs for big brands… [read more]
