I get angry when I see companies buy pricey media such as print, television, radio or outdoor and they don't take advantage to tie that media buy to the web in an effective way. What do I mean by this? Take for example a ... [Read More]
62 Million Users=lots of data!
January 30th by
In the olden days a sociologist had to find people and recruit them to fill out long arduous forms. Today there is Facebook, and these sociologists are finding out that people generally love to talk about themselves. It is ... [Read More]
Harness the Power of the Internet: People Power!
January 25th by
I remember when I first experienced the power of the Internet. I was in middle school hanging out with a friend. We decided to use the computer in my father's office and got online to chat. Of course that led to starting ... [Read More]
Going Local in StumbleUpon
January 23rd by
I am becoming a big fan of the organic approach to StumbleUpon (SU) and the ways you can connect with members finding like minded users in demographic and interest areas. The StumbleUpon social tool was built for discovering ... [Read More]
The Three C's of Strong Social News Profiles
January 22nd by
The three C's of a strong social news profile are content, consistency and contacts. If you follow these tips, your success on social news sites will become that much easier. Reliable Sources. Make sure the blogs and news ... [Read More]
How to Select a Paid Search Management Application
January 21st by
On Thursday, Christine Churchill, President of Key Relevance presented an informative webinar on How to Select a Paid Search Management Application. This session presented by Search Marketing Now and sponsored by Marin ... [Read More]
Designing for Human Beings: How May I Help You?
January 18th by
Treating your users or audience like a human being rather than a faceless mouse clicker is crucial to any relationship online. Some sites excel in their ability to inspire and encourage a user to go deeper, feel comfortable ... [Read More]
14 Trends No Marketer Should Ignore
January 18th by
On Tuesday, Seth Godin, author of bestselling books and agent of change presented an informative session call 14 Trends No Marketer Should Ignore. This enthusiastic and informative presentation, sponsored by SEMpdx and ... [Read More]
7 Types of Forum Members You Should Get to Know
January 17th by
Two weeks ago I posted about the ins and outs for forum marketing. When joining a community, especially if you plan to market to them, it is important to understand the dynamics behind a lot of the interactions. Below are ... [Read More]
Paid Search For Big Sites
January 14th by
On Thursday, January 10th, Chris Sherman, Executive Editor from Search Engine Land spoke at a very valuable Search Marketing Now webcast entitled ‘Paid Search For Big Sites'. This event was sponsored by iProspect and ... [Read More]
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