This year Halloween it isn't just for children to dress up like their favorite cartoon character or movie superhero. Nor is it just for pet owners to dress up the family dog. Today some of your favorite logos are dressing up, and playing along in this masquerade. Yahoo came as Google, or was it Ask… [read more]

On Wednesday night, I spoke to Brian Caufield from Forbes for a story they were doing on the Microsoft/Facebook deal that had just been announced. In this deal Microsoft beat out rival Google and was able to get international advertising rights and a stake in the company. As I said after Microsoft… [read more]

A continuation in our series on how the major presidential candidates are doing in their search marketing efforts. Here are the previous two rounds: Round 1 and Round 2. The 2008 Presidential debate circuit, along with announcements of record breaking fundraising in 3Q, builds further intrigue in the… [read more]

Jeff Graham from USA Today is one of my favorite tech reporters. He's not just someone who reports on trends, he actually gets in the trenches. I've known him for years and always enjoy speaking with him. So it worked out when I brought up the issue of the power of social new sites (like Digg) a… [read more]

Sexy start-ups seem to love Microsoft lately. At least that's the way it seems on the heels of the latest report that Microsoft has signed an agreement to sell advertisements from outside the U.S. on Facebook and will acquire a minority stake in the company. Seemingly as important as actually inking… [read more]

If you're in an area that finds it hard to build natural links what do you do? You create bait and attract or catch the links whether this is done on purpose or as a happy accident. The best way to do this is with content that is directed at a specific audience and has appeal. Images and visual aids… [read more]

Last week I presented at SMX Social Media in NY on the Extra! Extra! The Social News Sites panel (with Neil & Tamar). The conference was excellent and I thought our panel did a great job. Luckily there were lots of live bloggers there who did an amazing job of recapping everything: * Live Blogging… [read more]

On Thursday morning, I spoke with AP reporter Michael Liedtke about Google's upcoming earning announcement. I told Mike that I expected them to report really strong earnings (especially based on Yahoo's) and to exceed expectations. That educated guess wasn't exactly rocket science if you're in our… [read more]

Last week Chris Sherman (Executive Editor from Search Engine Land) spoke at a very valuable Search Marketing Now webcast entitled ‘Leveraging All Search Marketing Channels'. This event was sponsored by 24/7 and provided pertinent information regarding various search marketing channels, both… [read more]

There is a new article on Forbes today about how marketers are harnessing the power of Digg. I am one of the marketers included in the article: Chris Winfield, president of search marketing firm 10e20, enumerated some subjects that are sure to get approval from Digg's largely libertarian and adolescent… [read more]