BlueGlass is changing things up a bit; this session features a live SEO audit with the rumbling of thunder in the background — you know, for added dramatic effect. We totally planned this.
Greg Boser, the president of products and services at BlueGlass, and Rae Hoffman-Dolan, the CEO of Sugarrae, are reviewing submitted websites on the spot and offering free tips. Lindsay Wassell, a partner and consultant at Keyphraseology, will moderate.
And as they’re speaking, trays of Red Bulls are being ushered into the session to re-fuel the attendees. Clearly BlueGlass knows the importance of an energy boost.
In order to respect the brave souls who entered their sites into this audit, I won’t list who they are, but I will post some great, general takeaways everyone should consider.
Tools to use:
- SEM Rush
- Majestic SEO
- Raven Tools
1. Set Google to the city that you’re in and pay attention to how you rank in the city. Then see how you stack up against other cities.
2. Incorporate longer titles and use semantic variations — Google’s really big on that.
3. Increase ways for people to search. Implement iPad interfaces to revamp old information. Bundle a bunch of features that would me more expensive to use for the original website.
4. Go through blog posts with no comments. Focus on getting humans to engage your blog. Human engagement is going to be the new link juice.
5. Remember that date-stamp content and evergreen content is different. Not paying attention to this will affect how Google ranks the titles.
6. If you can’t use search to market a product, take advantage of content creation.
7. Always lock yourself into an established, organic and algorithmic space.
8. Each page should have a separate title tag. Take every opportunity you can to differentiate each page.
9. Search for “canonical redirects” if you don’t know what the term means. It’s a basic and important strategy. Use a one-step backward re-direct instead of simply deleting pages. Repurposing is important.
10. Make sure people know they’re in the right spot. Don’t leave the most important content below the fold.
11. Set up blog URLs so that it’s blog/category/post name and not just post name.
12. Watch out for split link popularity. It sometimes happens if your site has http and https versions that aren’t carefully controlled.
13. Your top keyword should always be in the title tag of your homepage.
One last miscellaneous takeaway: Rae highly recommends Don’t Make Me Think by Steve Krug. “I honestly don’t think people should be able to build websites without reading it.”
Time to nom on some delicious DoubleTree cookies before the last session of the day. But I’d like to finish this post with my favorite out-of-context quote from Rae: “We geeks like to drink.”