10e20 is Going Green: The Environmental Bottom Line

At 10e20, we believe that our environment is sacred. We love fresh air, clean water and a healthy ecosystem. We also believe that at the end of the day, a polluted, decrepit and poor environment creates higher business costs and unforeseen external business risks. As such, we’ve decided to take small steps toward Green business practices to contribute in a small way to a better environment. Following are some of the areas that we are beginning to implement as we grow:

Install Compact Fluorescent Light Bulbs: We are replacing approximately 90% of our light bulbs with energy-saving compact fluorescent bulbs. The EPA recommends this, and though there is some debate as to weather or not these bulbs pollute if they are broken, we believe that energy saving benefits outweigh any environmental risks over the long-term.

• Conservation? With this effort, we save on lighting energy consumption and since the florescent bulbs emit less heat than incandescent light bulbs we use less air conditioning. We’ll also be throwing out less expired incandescent bulbs as the new compact fluorescents last for years as opposed to weeks. We estimate that with the new light bulbs we’ll save tons of Kilowatts in lighting and cooling energy consumption. The EPA’s Energy Star Website says: “If every American home replaced just one light bulb with an ENERGY STAR qualified bulb, we would save enough energy to light more than 3 million homes for a year, more than $600 million in annual energy costs, and prevent greenhouse gases equivalent to the emissions of more than 800,000 cars.”

Use Hot/Cold Beverage Mugs: We all love our coffee mochas, lattes and green tea in the morning and some in the afternoon! We encourage all employees to use less paper by drinking their beverages from reusable hot/cold beverage mugs instead of paper cups.

• Conservation? We estimate that we will prevent approximately 2,400 paper and/or foam cups from going to waste dumps over the next one year. Some of these cups are produced with oil products, so in addition to conserving trees we are also reducing oil consumption in an indirect way.

Print Less & Save Paper Ink and Cartridges: We encourage all employees to think twice before printing emails, presentations and proposals. We suggest: share a screen to share an email, or note your emails by saving them to Word and commenting, then emailing to share. Think how many reams of paper we can all save by not printing emails as soon as we have the urge.

• Conservation? We estimate that over the course of the next year, with the “think twice about printing” attitude, we’ll save over 45,000 sheets of paper or 90 reams. That’s a lot of paper. Imagine if all companies in your building, on your block and in your city implemented such a policy!

Drive Less / Use Public Transport: We’re beginning to have several employees work from remote locations 2-3 times per month in order to cut back on daily commutes and auto emissions. We also encourage the use of public transportation for business meetings. NYC and the NY Metro area has a great transit system and we love to use it!

• Conservation? We believe we’re preventing the consumption of over 1,200 Gallons of gasoline through the course of one year – that’s approximately 24,000 pounds of C02 emissions we’ll prevent from being emitted to our beautiful New York air!

Power Down and Unplug: We are powering down all unnecessary hardware, monitors, pc’s, laptops and servers over night and on the weekends. Why leave a computer on if it’s simply not needed? We are also unplugging appliances over the weekend. Did you know appliances drain small amounts of energy even when they are not in use?

• Conservation? Since we’ve implemented this policy, we’ve noticed our energy bill drop a bit, and we are working each day to decrease our Kilowatt hours more and more.

Recycle: 10e20 recycles plastic, glass and paper and is committed to our local recycling programs.

• Conservation? We’re recycling well over 1,500 bottles and cans over the course of a year. That would be a lot of unnecessary waste in our local dumps. And, it’s all coming back to us in new products in a reused format preventing factories from producing new containers thus using more oil, mining and transport operations.

With our Green effort we’ll be doing our part to help our environment -and we’ll add some small money to our business bottom-line So we are really excited about working toward being Greener in every way.

We are interested to know what the rest of the Search and Internet Marketing community is doing to go Green, and any thoughts or suggestions on how we can help conserve more are welcomed. Mother Nature will thank us all and so will our children!

Various resources on Energy Conservation:

Con Edison: 100 Things to Know about Saving Energy

EPA: Energy Star Products Listing Page

Power Scorecard: 20 Things You Can Do to Conserve Energy