There's been a recent trend in businesses and agencies abandoning their blogs to instead invest in social media. I can't say the decline is very surprising -- blogging is hard work. It's difficult to produce valuable ... [Read More]
Mastering Google Product Feeds and Product Listing Ads – Part 4
May 15th by
In part one of this series we covered setting up Google product feeds. In part two we covered setting up Product Listing Ads in AdWords. In part three we covered properly tracking product search performance. In this post we ... [Read More]
6 Steps for Writing Content Your Audience Wants to Read
May 10th by
Great content rests on a solid foundation, which includes writing style, research, and plenty of editing. The differences in sharability and engagement between normal content and the kind that explodes virally are huge, ... [Read More]
The Right Way to Use Social Media for Outreach
May 9th by
Social media cuts down walls and increases your ability to become a relationship-building all star. But, social media shouldn't be used to actually send a pitch (and if you can send a pitch in 140 characters, more power to ... [Read More]
SEOpen House at BlueGlass
May 8th by
When you think of Tampa, chances are you don't think "strong SEO community." We want to change that. It's about time we rounded up the local online marketing talent for a great time, so we'll be hosting our ... [Read More]
13 Ways to Revive a Content Promotion Campaign
May 2nd by
Unfortunately, not every content promotion you attempt will go as well as you expected. The good news is most content promotion fails are salvageable if you can pinpoint what went wrong and then take the necessary steps. ... [Read More]
What Really Happened at BlueGlass LA
April 30th by
You may have been watching the Twitter stream (long live #BlueGlassLA!), but there's plenty that wasn't captured in the tweets... 6 Reasons Why BlueGlass LA Rocked It's difficult to pinpoint exactly one thing that made ... [Read More]
The Many Advantages (and Secrets) of WordPress Sites
April 24th by
It's the second to last session here at BlueGlass LA! Is your brain over flowing with tips of the trade? Are you going right home and implementing these tips? We hope so! In this session, we're packing on the WordPress ... [Read More]
A Look Into Content Marketing Success Stories
April 24th by
Welcome back from lunch! If you missed it, Chris Winfield just announced the return of BlueGlass TPA! Sign up here for more information. Next up, Hiten Shah (KISSMetrics) and Dan Tynski (BlueGlass) will share case ... [Read More]
Leveraging Customer Service for Public Relations
April 24th by
The consumer voice is the new form of public relations. This next session will be a Q&A session with some the brightest minds in PR. Up next are HARO's Peter Shankman and Copyblogger's Sonia Simone to speak about a ... [Read More]
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